Artistic research[ edit ] The controversial trend of artistic teaching becoming more academics-oriented is leading to artistic research being accepted as the primary mode of enquiry in art as in the case of other disciplines. As such, it is similar to the social sciences in using qualitative research and intersubjectivity as tools to apply measurement and critical analysis. It is based on artistic practices, methods, and criticality.
Share via Email U2 were criticised last year for the carbon footprint of their world tour, which was estimated at the equivalent of a return flight to Mars. Three-quarters of this is due to live music performances, while the rest is caused by music recording and publishing.
The researchers collected case studies from across the industry and scaled up this data to estimate total emissions. Within recording and publishing, music retailing and CD packaging and distribution were particularly high-emitting sectors. Julie's Bicycle aims to provide practical guidance on the steps that the music industry can take to reduce its emissions.
As a result of the study the organization is running campaigns to reduce greenhouse-gas emissions from CD packaging, venue energy use and audience travel. CD packaging, venues, festivals and offices whereby over two years a music company will have to demonstrate engagement, measurement, reduction and disclosure of greenhouse-gas emissions," said Bottrill.
It is becoming a template for the creative industries in the UK.
Bottrill believes that there is potential for directly applying approaches such as Industry Green certification, but some adjustments will be required to allow for different contexts. As well as quantifying emissions, the research is looking at "the actor decision-making process in the planning and undertaking of tours" to identify opportunities and challenges for greenhouse-gas reductions.
Results are due in early May.The study programme consists of two courses, the well known and industry recognised SAE Music Business Diploma and the Bachelor level that provides you with additional skill sets and understanding of the creative industries, project management, intellectual property and specialised audio technique, leading to an internationally recognised BA/BSc (Hons) Music Business* degree, validated by .
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