LinkedIn runs on cleverly crafted algorithms designed to point like-minded people to your page. Ultimately, your summary defines your potential to future employers. Most LinkedIn profiles keep it simple, providing a quick summary of work history followed by a bulleted list of specialty skills.
Making your virtual world brand match your real-world brand is critical. If you had to choose one digital branding profile to work on, focus on your LinkedIn profile.
Because, in business, it's often the first place people go when they want to check you out. And even if someone starts with a Google search, they'll likely end up at your LinkedIn profile because it's usually in the top 3 results Google displays.
Therefore, having a stellar LinkedIn profile is not a nice-to-have; it's an essential personal branding tool. And for marketers the bar is set high.
People viewing your profile assume that if you can market a product you should be able to market yourself and that you are an expert in social media.
After people see your headshot and read your headline, viewers of your LinkedIn profile check out your summary.
Your summary is what should pique their interest and make them want to learn more about you. Here's the three-step process for creating an authentic, differentiated, and compelling summary. Create context Before writing your summary Know your target audience—whom you are writing it for—and how you want them to feel after reading it.
Determine what you want readers to do once they have read it. Finally, figure out what you want the summary to say.
Collect content Think of your content in terms of the categories described below. Then fill in the buckets. Combine and connect Now, decide whether you would like to write in the first-person or the third-person. Choose the style that feels right to you.
Then, kick off your summary with a provocative statement, headline, or question. Next, weave elements from the categories above into a compelling narrative that touts what makes you great.
Combine content from the different categories throughout your summary to make it more interesting. Finally, close with a call to action.
Use nontext media After you upload your new summary to LinkedIn, bolster the text content with multimedia. LinkedIn allows you to add video, pictures and documents to your summary to reinforce your words, providing even more proof, depth, and meaning to your story.
See these five examples of compelling profiles Here are five LinkedIn profiles of marketers I think are really compelling.7 LinkedIn Profile Summaries That We Love (And How to Boost Your Own) Kate Reilly. April 21, There isn’t just one way to write a LinkedIn profile summary.
Use these examples and tips as inspiration, and make the narrative your own. How to Write a Good LinkedIn Summary for Sales 1) The “I Feel Your Pain” Summary The most successful reps know that sales isn’t about them -- it’s about the prospect.
Consider writing a LinkedIn summary, and adding things like projects and volunteer work. Simply adding 40 words in the LinkedIn summary section means that your profile is more likely to end up in a search.
Writing an Effective LinkedIn Profile See also: Writing a CV or Résumé LinkedIn is, for many professionals, the essential professional networking tool of the moment. Jun 29, · Today's video talks about writing a LinkedIn Summary. I've spent a lot more time on LinkedIn recently, and have noticed that people aren't doing a good job filling out their summary .
Job Descriptions That Win: 3 Outstanding Examples. Kate Reilly. April 8, That’s why you have a careers site and LinkedIn Company and Career Pages.
Candidates will learn about you elsewhere, so keep your company overview to about two sentences. So write .