Why Digital Marketing is important for your business You need to incorporate befitting Digital Marketing Strategy in your business module in an attempt to be an active part of exceptionally pervasive and equally lucrative online market place. Digital Marketing Vs Traditional Marketing We all are aware that the world is quickly moving from traditional to digital way of functioning. People prefer to consume digital content, and businesses that have not yet perceived DM in their advertising systems need to habituate ASAP. Digital modes of communication and marketing are more adaptable, quicker, quantifiable and result-driven.
Targeted strategies, pay-per-click advertising and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more.
When you earn your online Bachelor of Science in Online marketing and digital marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.
Your digital marketing courses will prepare you to: Employ digital marketing strategies and analytics to promote brand awareness Develop strategic digital marketing plans Recommend strategies to maximize marketing opportunities through digital channels Request Info Apply Now See Yourself Succeed with a Digital Marketing Degree Digital marketing isn't about getting your advertisements in front of everyone.
It's about targeting a niche audience that's most interested in your product or service. Through SNHU's specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career. As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed.
The benefits of earning your digital marketing degree online at SNHU include: Take advantage of some of the most affordable tuition rates in the nation Convenience. Complete your undergraduate degree at your own pace, over six 8-week terms per year Expert instruction. Learn from instructors with relevant, real-world experience Networking.
Tap into our nationwide network of alumni for internship and career opportunities Simple application process. Just fill out an online undergraduate applicationand we'll retrieve U. Plus, there's no application fee Student support. Count on the ongoing support of dedicated academic and career advisors specialized in your area of study Transfer-friendly enrollment.
Transfer up to 90 credits toward an undergraduate degree Career Outlook The marketing field is growing - and a digital marketing degree can help you jump into the action.
It can even help you earn more: Bureau of Labor Statistics. Curriculum SNHU's digital marketing courses expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized bachelor's degree can help you build your brand and promote your products to the audience that needs them most.
General education Degree-specific courses General Education Program Our programs are designed to equip you with the skills and insights you need to move forward.
In recent years, employers have stressed the need for graduates with higher order skills - the skills that go beyond technical knowledge - such as: Writing Analysis Problem solving All undergraduate students are required to take general education classes. Through foundation, exploration and integration courses, students learn to think critically, creatively and collaboratively, giving you the edge employers are looking for.
Business Core Program Programs in the School of Business require learners to complete the business core program, which includes a variety of business-specific courses. This program focuses on 10 core competencies to prepare you for success wherever you go.
View Full Curriculum in the Catalog Courses May Include MKT Principles of Integrated Marketing Communications This course is designed to give students an understanding of advertising, public relations, corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies.
This course focuses on the planning, research and creative skills needed to reach IMC objectives. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
MKT Marketing Research This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods.
It focuses primarily on the survey. MKT Consumer Behavior This course explores the behavior that consumers display in searching, purchasing, using,evaluating and disposing of products.
MKT Strategic Brand Management Examine the importance of a company's brand with a focus on the approaches to building, maintaining, growing, and salvaging a brand. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs.
Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments.
MKT Mobile Marketing Explore mobile marketing channels and gain exposure to the different mobile strategies companies are using.
Analyze the different mobile channels available to companies and how companies are using mobile strategies as part of their marketing strategies. Gain familiarity with web analytics services such as Google Analytics. MKT Digital Advertising Examine the digital advertising landscape with a focus on the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.
MKT Digital Analytics Gain an overview of the different digital analytic tools being used by marketers to evaluate and measure their digital strategies. Focus on exploring online advertising metrics, social media analytics and other approaches to digital marketing measurement.In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
Marketing and sales teams participate in and measure these digital conversations to deliver more lead-to-revenue results by communicating with the right leads at the right time with the right message.
Online Marketing Conferences This is the most fresh and complete overview of all upcoming online marketing conferences and events (or closely related) in the world.
Regularly updated, currently listing online marketing conferences and events (or closely related) for & My journey in the field of digital marketing has taught me a lot. No doubt, it is a complex area to get your head around. T here are seemingly endless nuances about the platforms to get familiar with.
Worse still, just when you understand a feature, technique, algorithm, the powers that be can it . Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices. "The AMA’s Digital Marketing Certification program helped me to significantly boost my knowledge about the many facets of digital marketing, including SEO, Social Media, Content Marketing, Online Marketing Metrics, and more.